We chose Bow Wow Meow Pet Tags because of the high quality on each tag and the wide variety of designs available to choose from. They are durable, good-looking and practical - everything that we ask for in the products we choose! All pet tags - excluding Bling - are guaranteed for 5 years from the date of purchase against breakage, and for life against fading. Our Bling tags are guaranteed against breakage for 3 years and for 1 year against the loss of any crystals during normal use. All metal tags – including stainless steel, brass, designer tags and the Bling range – are engraved using our state of the art laser engravers, each with their own special font, and are guaranteed not to fade for the life of the tag. Plastic tags are engraved in white (for dark colours) or black or red (for light colours) to ensure easy legibility.